A journal of my life as an editorial Photographer

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Rod&Custom cover

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Just picked up a copy of rod&customs “little pages”. Its a smaller sized magazine like they did in the 50s. I got the cover and a 8-page feature. Pick up a  copy at your local retailer

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Android

My company just issued me an android. Let see if i can keep this blog updated


On my way to Vegas

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Third time this year to vegas for some pbotoshoots for Honda Tuning


Diesel Power Challenge, Bowling Green Kentucky

This week,  I am in Bowling Green Kentucky for the Diesel Power Magazine, Diesel Power Challenge in Bowling Green Kentucky.  At the end of the event they produce a DVD for sale on the event and will be shown on the Outdoor Channel. My job this week is a departure from what I am used to doing. Instead of shooting still photographs I will be doing video. Considering I’ve never shot video before this should be interesting. I will be responsible for doing all the POV (point of view) camera work, attaching 2-3 cameras per vehicle. We will be using Go Pro cameras. I got those cameras about a week ago to get familiar with them and am still a little hazy what needs to be done to get the footage they need.

This event is an invitation only and there are 16 trucks. Each will compete in dyno testing, Drag Racing, Sled Pull, 10,o00 pound trailer pull, 150 mile efficiency drive and braking.

The day we arrived the entire region received about 14 inches of rain in 2 days, so to say the least there is flooding everywhere. In fact 2 miles from the airport the road was covered with about 2 feet of water, good thing we had a 4 wheel drive.

Today 5-3-10 we were just doing all the prep-production such as get supplies , establish data acquisition, work-flow, go to the different facilities to figure out camera angles and where to position the different camera operators. Already I am liking still photography a lot more.  Upon arriving at the Beech Bend Raceway we noticed a problem. The entire facility was covered about 17 feel of water…hmmm big problem.

This is the bridge over the staging lanes

These are the timing lights at the end of the 1/4 mile at Beech Bend Raceway.

Now back at the hotel to have a production meeting before the rest of the crew arrives. This should prove to be an interesting 3 days…Alot more work and planning goes into video shoots than stills. It is all very interesting and Ive learned a few things…off to bed and tomorrow begins the real work


2010 Pioneer Road Show

The last couple days I along with several of my coworkers were at La Quinta Resort in La Quinta, CA, near Palm Springs to attend the 2010 Pioneer Road Show where Pioneer introduced several new products. Pioneer sponsored a publication to be distributed to their dealers and distributors that showcased the event itself and featured 12 vehicles with Pioneer audio equipment. Myself and 3 other photographers each took 3 vehicles and had to photograph them for this publication. My company even made a bit of a contest and is giving $200 to the person who has the best photo-shoot. That was good idea as it created a good competitive atmosphere.

I shot all 3 of my cars in the afternoon, the location I found gave 3 different looks. It was pretty straight forward, just time consuming. For the details I used available light and for the overalls I used my Dynalites with the xp1100 power pack. This pack was really expensive but so far has proved its worth, giving me the power I need on location.

The top 3 award winners of the Pioneer Buildoff


April Photo shoots

April was a fairly busy month which I like, a little downtime is nice but i prefer to have a hectic busy shooting schedule.

4-6 This shoot was a departure for me, it was a food shoot for Heavy Hitters Magazine, they were profiling  Ajos Y Cebolla located at 1648 Tyler Ave Ste D, South El Monte, CA 91733 (626) 279-6511. If you want to Get some amazing mexican food that is not your typical try it out, but come hungry as the portions are huge. After the shoot I didn’t eat the entire next day. It was nice though to shoot something different from cars. It was a lot of work, the shoot lasted about 5 hours but I was fairly happy with the results considering I’ve never shot food before.

ajos Y Cebolla

Ajos Y Cebolla

Ajos Y Cebolla

4-9/10 The season opener for Formula  D professional drifting series was held on a portion of the Long Beach Grand Prix circuit in Long Beach, CA. This is a challenging event to cover since it is a temporary circuit there is fencing on both sides of the track with some holes cut in the fencing for photographers. Jon from the idagency always does a great job in cutting a lot of holes to make our jobs easier. One nice thing about this event is that the pits are close to the track so I don’t have to walk all over the place. The first event of the season is always nice in that you get to see  people you haven’t seen for a while. I was happy when I saw Nick the Motorsports Manager for Falken tires and he gave me the VIP pass for the 2010 season. Falken has a great hospitality area for the team, dealers and friends of Falken where they provide drinks and food and a place to get out of the sun. This is very much appreciated especially at the events where it is hot and I don’t have to wait in line to get drinks and food.

Von Gitten Jr driving the Falken, Monster Ford mustang to a win at the season opener of Formula D

April 19 This was a shoot for Lowrider Girls Magazine, the location was a barber shop in South Central LA, I’ll be honest when driving through the hood I was a little nervous, but luckily the shop was not in the bad area. I love shooting for Lowrider girls because the Editor, Tanisha is always on scene so we can work together to get the best images possible. also the makeup artist Kim is great. This shoot was two parts indoor and outdoor with a lowrider.  The first part went fairly quick and easy inside the shop.  For the second half we had a lowrider, I was wondering where we were going to park the car but she shop owner said that parking it on the sidewalk is ok. I was a bit hesitant because try that anywhere else but south central and you’ll be getting hassled for permits and the police for parking a car on the sidewalk, but no problems and the shoot was finished with good results.

Lowrider Girls shoot in LA

4-23 This day was for mini Mini-Truckin. I was shooting in a studio that they use. The truck was really nice kinda a late 50’s early 60’s scallop paint scheme. It was for a cover and feature and we were using a model that I photographed before Helen Fancik, she is a pleasure to work with and  I got some really good images that day.

4-27 RV magazine cover shoot


March Photo shoots

The month started off with a quick trip to vegas for Honda Tuning for an s2k photoshoot. I used my location outside of sloan, A fairly simple shoot spent more time driving than the shoot took. I did car to car for the action, over the past few years Ive done so many rig shots im sick of them so Im doing more standard action.

Las Vegas S2000

The next couple of weeks I had a few shoots that were nothing memorable. On the 18th I had European Car shoot that was a real pain in the ass to schedule.  The car was a highly modified Lotus with a carbon fiber body supercharged/turbocharged engine. Based on what my editor wanted I decided I wanted to shoot this on Glen Mountain Road the all the owner did was whine about having to drive his car 60 miles, whine about dirt on the road etc etc. Even the day we schedule the shoot at the last minute he decided that he didn’t want to go. So I made the drive to calabasis. One thing I really hate about what I do is dealing with self important self absorbed douchbags who think their car is the most important thing on the planet. Give me a break its just a car.  Well we went to the location that he wanted to shoot and of course it was not that great, I really didn’t care after dealing with him for 3 weeks of canceling shoots all I wanted to do was get this finished. It came out OK but if we would have gone to the location I wanted it wound have been a lot better

Lotus

The 20th I had to cover the Remix car show for heavy hitters, it was fairly easy because all I had to do was shoot the exotics.

Remix show for Heavy Hitters

22nd team menace mitsubishi shoot in LA

23rd lowrider girls photoshoot

Surrounded by very good company while doing Lowrider Girls photoshoot

24th Super street model shoot at Gearheinz

Super Street

26th Super Street model shoot at DME

27th Heavy hitters bmw show at Oakley

29th Honda  tuning in la

30th lowrider girls in la

In downtown LA Lowrider Girls shoot

Lowrider girls in LA