The last couple days I along with several of my coworkers were at La Quinta Resort in La Quinta, CA, near Palm Springs to attend the 2010 Pioneer Road Show where Pioneer introduced several new products. Pioneer sponsored a publication to be distributed to their dealers and distributors that showcased the event itself and featured 12 vehicles with Pioneer audio equipment. Myself and 3 other photographers each took 3 vehicles and had to photograph them for this publication. My company even made a bit of a contest and is giving $200 to the person who has the best photo-shoot. That was good idea as it created a good competitive atmosphere.
I shot all 3 of my cars in the afternoon, the location I found gave 3 different looks. It was pretty straight forward, just time consuming. For the details I used available light and for the overalls I used my Dynalites with the xp1100 power pack. This pack was really expensive but so far has proved its worth, giving me the power I need on location.
The top 3 award winners of the Pioneer Buildoff
April was a fairly busy month which I like, a little downtime is nice but i prefer to have a hectic busy shooting schedule.
4-6 This shoot was a departure for me, it was a food shoot for Heavy Hitters Magazine, they were profiling Ajos Y Cebolla located at 1648 Tyler Ave Ste D, South El Monte, CA 91733 (626) 279-6511. If you want to Get some amazing mexican food that is not your typical try it out, but come hungry as the portions are huge. After the shoot I didn’t eat the entire next day. It was nice though to shoot something different from cars. It was a lot of work, the shoot lasted about 5 hours but I was fairly happy with the results considering I’ve never shot food before.
4-9/10 The season opener for Formula D professional drifting series was held on a portion of the Long Beach Grand Prix circuit in Long Beach, CA. This is a challenging event to cover since it is a temporary circuit there is fencing on both sides of the track with some holes cut in the fencing for photographers. Jon from the idagency always does a great job in cutting a lot of holes to make our jobs easier. One nice thing about this event is that the pits are close to the track so I don’t have to walk all over the place. The first event of the season is always nice in that you get to see people you haven’t seen for a while. I was happy when I saw Nick the Motorsports Manager for Falken tires and he gave me the VIP pass for the 2010 season. Falken has a great hospitality area for the team, dealers and friends of Falken where they provide drinks and food and a place to get out of the sun. This is very much appreciated especially at the events where it is hot and I don’t have to wait in line to get drinks and food.
April 19 This was a shoot for Lowrider Girls Magazine, the location was a barber shop in South Central LA, I’ll be honest when driving through the hood I was a little nervous, but luckily the shop was not in the bad area. I love shooting for Lowrider girls because the Editor, Tanisha is always on scene so we can work together to get the best images possible. also the makeup artist Kim is great. This shoot was two parts indoor and outdoor with a lowrider. The first part went fairly quick and easy inside the shop. For the second half we had a lowrider, I was wondering where we were going to park the car but she shop owner said that parking it on the sidewalk is ok. I was a bit hesitant because try that anywhere else but south central and you’ll be getting hassled for permits and the police for parking a car on the sidewalk, but no problems and the shoot was finished with good results.
4-23 This day was for mini Mini-Truckin. I was shooting in a studio that they use. The truck was really nice kinda a late 50’s early 60’s scallop paint scheme. It was for a cover and feature and we were using a model that I photographed before Helen Fancik, she is a pleasure to work with and I got some really good images that day.
4-27 RV magazine cover shoot